Japan's domestic car market is shrinking-partly because not enough young people are getting a driver's license. Enter a robotic blue cat named Doraemon with magic powers and a nerdy schoolboy named Nobita.
In a series of Japanese TV ads from Toyota Motor, characters from the Doraemon manga cartoon series - now grownup and played by live actors - demonstrate why driving is cool. In one ad, Nobita's love interest, Shizuka, drives off with another suitor-the nerd asks the cat for a car, to which Doraemon replies, "You don't have a license." (Wall Street Journal)