Born the grandson of a once-prosperous textile manufacturer in Urawa, Saitama Prefecture, Naohiko Jinno says that when he was growing up he was told by his mother, over and over again, that money was not important.
Now aged 66, and a professor emeritus of economics at the University of Tokyo, Jinno recalls his mother telling him so many times that money doesn't matter - it's the things you can't buy with money that really matter.
(Japan Times)
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