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How Starbucks tries to fit in on a sacred street

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When it decided to open its first outlet close to the entrance to a shrine in Japan, Starbucks Coffee Co. adopted a sound strategy: It toned down its presence in the culturally sensitive neighborhood. Worshipers on the main street leading to the Dazaifu Tenmangu shrine in Dazaifu, Fukuoka Prefecture, could be forgiven for thinking the building with traditional woodwork has some connection to the centuries-old site. The building is the work of renowned Japanese architect Kengo Kuma. Even the everpresent green sign with the siren is tastefully tucked away inside. It is a formula that has been used by Starbucks and other fast food outlets in other countries. (Asahi)

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