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Japan's Sky Tree tower gets its own promotional perfume

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As Japan's tallest tower nears completion, the Tokyo Sky Tree is being promoted with a new perfume. Cosmetics company Shiseido will release Tokyo Sky Tree Parfum as a limited run of 634 bottles, matching the tower's 634 metres. The tower, the tallest in the world, is due to be completed this month and opened to the public in May. The tower will carry TV signals for some of the country's major broadcasters. It will have two observations decks open to the public. It was certified as the tallest freestanding tower by Guinness World Records in November 2011 after overtaking Guangzhou's Canton Tower. Other promotional activities include the creation of a children's character known as "Sorakara-chan". (BBC)

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